As we step into 2025, staying ahead in search rankings requires a well-planned technical SEO strategy. Implementing the Top 6 technical SEO action items for 2025 can improve your website’s performance, visibility, and user experience. Let’s walk through these key steps and see how they set the stage for a successful year in SEO.
1. Review the Role of LLM Bots for Your Business
With advancements in large language models (LLMs) like ChatGPT, integrating AI-driven tools into your strategy is now more relevant than ever. In 2025, businesses must decide how to include their content in these AI platforms.
If your website should remain accessible to LLMs, follow guidelines provided by OpenAI, Microsoft Copilot, or Google’s nosnippet preview controls. On the other hand, if exclusion is your goal, log file analysis can help identify and block specific bot names and IP ranges.
By addressing this action item, you ensure your website maintains relevance in evolving search trends while protecting its integrity.
2. Optimize Structured Data
Using proper structured data is a major focus for the Top 6 technical SEO priorities. It goes beyond schema markup to include:
- Proper use of <table>, <th>, and <tr> for tables.
- Organizing headings with <h1> to <h6> tags.
- Ensuring links use <a href> for proper functionality.
- Applying rich HTML elements for block quotes, asides, and videos.
This ensures that your content is presented clearly for both users and search engines. Structured data plays a significant role in Google’s passage ranking systems, helping your pages get indexed accurately.
3. Address 1% Fixes to Improve Performance
The small, often-overlooked tasks make a significant difference in long-term performance. Prioritize resolving:
- Duplicate meta tags like <og: tags> or <title>.
- Old or unused plugins that slow your site.
- Oversized images that affect page load times.
- Navigation issues between desktop and mobile versions.
- Deprecated JavaScript and unused code snippets.
These fixes may seem minor, but neglecting them could result in search engines disregarding your site for crawling or indexing. Tackling these items ensures optimal resource management.
4. Explore New Web Development Properties
Web technologies evolve continuously, and incorporating new features can enhance your site’s SEO. Look out for:
- Prerendering: This allows preloading likely next pages for faster navigation.
- Content visibility: A CSS property that optimizes rendering performance, akin to lazy loading for images.
Discuss these changes with your development team and identify the updates that can improve user experience and page speed. While these updates may require resources, they can offer noticeable performance benefits.
5. Reevaluate Old 301 Redirects
Historically, keeping 301 redirects indefinitely was considered good practice. However, in 2025, it’s time to rethink.
Large lists of redirects consume server resources, potentially slowing down your site. Google recommends keeping redirects for only a year unless they still drive significant traffic.
Audit your analytics data and sunset outdated redirects to improve server efficiency.
6. Consolidate Similar Content
Content consolidation is vital for resource management and user experience. If your website has multiple pages addressing similar topics (e.g., content from 2013, 2017, and 2022), consider merging them into a single, comprehensive page.
Google’s algorithms favor relevance over the quantity of pages. Consolidating content helps streamline crawling and indexing while improving your site’s overall focus.
Why the Top 6 Technical SEO Action Items for 2025 Matter
Technical SEO forms the backbone of your online visibility. Implementing these Top 6 technical SEO action items for 2025 ensures that your website stays efficient, accessible, and search-engine-friendly.
By following these practices, you’re not just optimizing for rankings—you’re improving the overall experience for your users and setting the foundation for sustained growth in 2025.